SentryReg

For futures brokers, CTAs and CPOs

Pre-screen futures marketing against NFA and CFTC rules before it reaches compliance.

SentryReg flags performance claims, missing risk disclosure and guarantee language against NFA Compliance Rule 2-29 and CFTC guidance, and suggests a cited fix for each finding.

  • Checks against NFA Compliance Rule 2-29 and CFTC guidance
  • Calibrated to your firm's written procedures
  • Pre-screen, not approval: your principal decides

The demo needs no card. Pre-screen, not approval. Your registered principal decides. Not legal advice.

Illustrative example, not a real review
“Our program delivered 47% last year. We handle everything, so you can relax and let the results build.”
31/1003 issues found
  • Critical: NFA Compliance Rule 2-29

    A specific return is stated without the past-performance disclosure.

    Suggested fix: Add: "Past performance is not necessarily indicative of future results."

  • High: NFA Compliance Rule 2-29

    "We handle everything" implies a management guarantee.

    Suggested fix: Remove it or qualify it with risk language.

  • High: Risk disclosure

    No risk disclosure appears in the material.

    Suggested fix: Add: "Trading futures involves substantial risk of loss."

The score is a risk signal for triage, not an approval.

What the review looks for

The checks that come up most in futures marketing:

Performance claims

Results shown without the past-performance disclaimer.

Guarantees and "no risk" language

Wording that promises returns or removes risk, including implied management guarantees.

Unsubstantiated superlatives

"Best", "proven" and "guaranteed" with nothing behind them.

Risk disclosure

Missing statements such as "Trading futures involves substantial risk of loss."

Misleading social proof

Claims about clients or results that a reader would take as more than they are.

Refine it as your standards change

The rules are the floor. Your firm's line sits above it, and it moves. Calibration is how you keep SentryReg on the right side of that line, with your principal able to review and reverse every change.

  1. 1

    Start from your procedures

    Upload your written supervisory procedures or answer a short questionnaire, for each framework you use. The tool shows the profile it extracted so you can check it against your document. A firm admin or principal can upload a new version or answer the questions again whenever the line moves.

  2. 2

    Mark what is right, wrong or missed

    Reviewers can agree or disagree with a finding, add a comment, or report an issue the pre-screen missed. Everything is kept with the review record.

  3. 3

    Feedback can change the calibration

    Feedback from your compliance team can change your firm's calibration. Comments from other users are recorded but do not change it. Each change is saved as a new version and applies to reviews from then on, and earlier versions stay in the history.

  4. 4

    Your principal can validate or reject each change

    Each change is summarized for your firm admin or compliance principal, who can validate or reject it. Rejecting puts the settings back. Removing a required disclaimer or turning off the risk disclosure requirement is never applied automatically. It waits for a principal to accept it.

Illustrative example, not a real record

1. A reviewer reports a missed issue

“The ad says returns are "practically guaranteed" and the pre-screen did not flag it.”

2. The calibration changes and your principal reviews it

NFA / CFTC calibration, version 5

Added a banned phrase: "practically guaranteed"

Tightens

3. Later reviews use it, and the history is kept

  • Feedback v5Active
  • Questionnaire v4
  • WSP upload v3
  • Questionnaire v2
  • WSP upload v1
Your principal can validate or reject each change.

Then your process takes over

Fix, then submit

Marketing fixes what the findings flag and sends the cleaner draft to compliance.

Your principal decides

The principal approves or returns the piece in the app, and each step is recorded.

Your standards on top

Upload your written supervisory procedures or answer a short questionnaire, and reviews apply them beyond the rules.

Rules the review checks against

NFA / CFTC

NFA Compliance Rule 2-29CFTC guidance

Plus your firm's own standards, once you calibrate.

Start with two people

Essentials is $189 a month for 2 users and 50 reviews a month.

14-day free trial. A card is required, and your plan's monthly price is charged when the trial ends unless you cancel.

Sample feedback

These are illustrative examples of the feedback we are collecting. They are not from named customers. We will replace them with real quotes, with permission, as they arrive.

“Cut the back-and-forth in our review cycles. Marketing now ships drafts that aren't full of obvious problems, and my redlines focus on judgment calls instead of rule lookups.”

Example reviewer

Chief Compliance Officer · Example firm

“We were piling up the same five errors on every email and tearsheet. Pre-screening catches them before they reach me, so my team can do strategy work now.”

Example reviewer

VP, Compliance · Example firm

“The WSP calibration is the part I didn't expect to love. It holds us to our firm's bar, not just the regulatory minimum.”

Example reviewer

Director of Marketing · Example firm

“Every review, comment and decision is recorded with a timestamp, so our records are easy to find when we need them.”

Example reviewer

Principal · Example firm

“I used to dread tearsheet reviews because the same junior would submit the same compliance-naive copy week after week. Now they self-correct before sending.”

Example reviewer

Compliance Manager · Example firm

“Worth it just for citing the actual rule sections in plain language. Marketing finally understands the 'why' behind the redlines.”

Example reviewer

Head of Compliance · Example firm

Illustrative examples, not customer quotes.

Skip Shean, founder of SentryReg

SentryReg

Regulated markets marketing

Why trust this

Built by someone who has done your job

I'm Skip Shean, founder of SentryReg. I've spent years doing marketing for regulated firms — futures and commodities on the NFA/CFTC side, equities and options on the FINRA/SEC side. Which means I've spent years getting material redlined by compliance on both.

I built this tool because the problem is real: compliance is bottlenecked, marketing is frustrated, and the materials that eventually get approved look basically the same as the ones that got sent back three times.

This tool catches the obvious stuff before it wastes your compliance officer's time. That's it. Your principal still reviews everything — the tool just makes their job easier and your drafts better.

See it on your own material

Run a free demo review with no card. Start a trial when you are ready to set it up for your firm.

Pre-screen, not approval. Your registered principal decides. Not legal advice.